Psychology in Web Design

     

     1.Von Restorff effect

The Von Restorff effect, also known as the "isolation effect". The more absurd an element is, the more it will stand out and be remembered.

If you want to draw attention to one item, you isolate it, such as through color, size, spacing, etc.

2.Psychology of Color

Using appropriate colours in designing the brand identity

• Black: sophistication and power
• White: cleanliness, sophistication, virtue
• Red: courage, power, strength; can also stimulate appetite
• Blue: calmness, peace, trust, safety
• Yellow: optimism, happiness
• Green: balance, sustainability growth
• Purple: royalty, spiritual awareness, luxury
• Orange: friendliness, comfort, and food
• Pink: tranquillity, femininity, sexuality

3.  Maslow’s Hierarchy of Needs

4.Hick’s Law

Hick’s Law relates to how long it takes someone to make a decision. If people have more choices to choose from, it will take them longer to decide.

You can incorporate this idea into design as well. For example, if you’re designing a website, you want to keep your navigation panel as clean as possible with just a few options to choose from. If you have to, group pages into drop-down menus so it’s easier for web visitors to categorize their options and make a quicker decision.

This is also true of calls-to-action. When designing a poster, you don’t want to tell users to do six different things. You want to call attention to one or two choices. For example, your design may focus mainly on gathering donations with a primary call-to-action of “Donate today — Call (888) 888–8888.” A secondary call-to-action may be “Follow us on Facebook” with a QR code that leads to your client’s Facebook page.

5. Facial Recognition

Using faces/ humans in the design to establish trust and make a bond with the customers

6. Fitt’s Law

You can use this principle in web design. Essentially, the larger a clickable area is, the more likely it is to get clicked on.

Let’s take an example. When you design a web page, you’ll obviously make the navigation menu items clickable. But what is the area of the clickable link? Will only the words link to the target URL, or will the tabs themselves be clickable?

7. Occam’s Razor

Occam’s Razor tells us that the simplest solutions are almost always the best. Although this is more of a philosophical idea than a law of design, it can easily be applied to design. The content should be clear with bigger fonts.